Position: Digital Ads Specialist
Level: Mid level
Employment Type: Full-time
Category: Food & Beverage

We are seeking a detail-oriented and data-driven Junior Digital Ads Specialist to join our Marketing team. This role is suitable for someone with hands-on experience in digital advertising and a strong interest in the Food & Beverage industry.

You will be responsible for setting up, monitoring, testing, and optimizing advertising campaigns across Meta, Google, TikTok, and other relevant platforms. You will also work closely with the Content and Design teams to recommend suitable ad directions, formats, and messages based on each campaign objective.

Key Responsibilities

• Set up and manage advertising campaigns across Facebook, Instagram, Google, TikTok, and other relevant platforms.
• Develop campaign structures based on different objectives, including brand awareness, engagement, traffic, messages, leads, and restaurant reservations.
• Recommend suitable advertising strategies, content angles, formats, and calls to action based on each campaign’s objective.
• Conduct A/B testing on audiences, visuals, copy, formats, placements, and campaign settings.
• Monitor campaign performance and optimize budgets, audiences, bidding, placements, and creatives.
• Set up, monitor, and troubleshoot Meta Pixel and Google tracking tags to ensure campaign data and conversions are recorded accurately.
• Coordinate with the Content and Design teams to prepare suitable advertising materials.
• Review advertising content to ensure compliance with platform policies, rules, and restrictions.
• Track key performance metrics, including reach, impressions, clicks, CTR, CPC, CPM, cost per result, leads, messages, and conversions.
• Prepare weekly and monthly advertising reports with clear insights and recommendations.
• Stay updated on platform changes, advertising trends, new features, policy updates, and algorithm developments across Meta, Google, TikTok, and other relevant platforms.
• Able to react to change productively and handle other essential tasks as assigned.

Tools Experience

• Hands-on experience with Meta Ads Manager, Google Ads and TikTok Ads Manager.
• Familiarity with Meta Pixel, Google Tag Manager, Google Analytics, and Google Ads conversion tracking.
• Able to check whether tracking pixels and conversion events are working correctly.
• Familiarity with Meta Business Suite and Google Sheets.
• Basic understanding of UTM links and campaign tracking.
• Familiarity with Canva or other basic creative tools is a plus.

Job Requirements

• Bachelor’s degree or diploma in Marketing, Advertising, Communications, Business, or a related field.
• At least 3 years of hands-on experience in digital advertising.
• Experience running campaigns on Meta Ads; experience with Google Ads and TikTok Ads is preferred.
• Experience setting up and checking Meta Pixel and Google tracking tags.
• Understand campaign objectives, audience targeting, retargeting, A/B testing, conversion tracking, and basic campaign optimization.
• Able to read campaign data and identify what is performing well or underperforming.
• Good understanding of advertising policies and platform rules.
• Excellent English communication skills.
• Accuracy and strong attention to detail.
• Able to manage multiple campaigns in a fast-paced environment.
• Strong analytical thinking and willingness to learn.
• Honest, responsible, enthusiastic, and can-do attitude.
• Experience in Food & Beverage, hospitality, retail, or lifestyle brands is a plus.

• Probation: 3 months
• Working time: Monday–Friday: 9:00 AM–6:00 PM | Saturday: 9:00 AM–1:00 PM
• Flexibility to monitor or handle urgent advertising matters outside regular working hours when necessary.

• Gain hands-on experience across Meta, Google, TikTok, and other digital advertising platforms.
• Work with campaigns for multiple restaurant locations and markets.
• Your ideas matter — you will contribute to campaign strategy, content direction, and brand growth.
• Annual bonus based on performance.
• Health insurance and social insurance.
• 12 days of paid annual leave.